Senior Data Analyst

Senior Data Analyst (Player Analytics) Hertfordshire - hybrid working 3x a weekUp to £95,000 + bonus This is a senior analytics role for someone who thrives on ambiguity, pace and commercial impact. You will work at the heart of a data led organisation where analytics directly shapes product, marketing and digital decisions. The role is varied, highly visible and suited to an analyst who enjoys solving new problems rather than running routine reporting.The Company They are a large, regulated consumer business operating at national scale, with a strong digital and marketing footprint. Analytics is embedded across decision making, with senior leaders actively relying on insight to guide strategy and investment. The organisation is undergoing significant transformation, creating a rare opportunity to influence how data is used across the business.The RoleSit within a central Player Analytics function supporting digital, commercial, CRM and wider business initiatives.Lead ad hoc deep dive analysis to uncover player behaviour, risks and commercial opportunities.Build and evaluate commercial models to assess the upside and downside of new products, features and incentives.Support test and learn activity by forming hypotheses, measuring impact and identifying unintended consequences.Optimise digital journeys and player experiences using behavioural and transactional data.Act as a thought partner to senior stakeholders, anticipating questions and challenging assumptions with ..... full job details .....