Senior Customer Insight and Data Manager

Senior Customer Insight and Data Manager We''re looking for a strategic and hands-on Senior Customer Insight and Data Manager to lead a customer-first transformation. You''ll champion the voice of our guest harness CRM and loyalty data, and turn insight into action that fuels growth.You''ll lead a team of two and own all customer data and insight touchpoints - from qualitative research to advanced analytics - distilling complex data into compelling stories that influence stakeholders across the business. What You''ll DoLead and develop the customer insight team to deliver actionable insightsOwn Bloomreach data analysis to power CRM and loyalty strategiesDrive segmentation, event tracking, and workflow integrationsChampion experimentation: A/B testing, regression, CLV, churn predictionLead brand health tracking and competitor analysisCreate guest avatars and embed segmentation across the businessDesign and deliver ad hoc research (quant + qual, digital + face-to-face)Provide insight fuel for annual planning and strategic initiativesManage agency partners and ensure insights drive commercial impact What You''ll BringSQL is a must - strong ability to query relational databases, aggregate data, and optimize queries5+ years in customer insight, data analytics, and researchMastery of Bloomreach Engagement Platform (3+ years preferred)Proven ability to lead teams and influence senior stakeholdersDeep understanding of CRM, loyalty, segmentation, and customer lifetime ..... full job details .....