Senior CRO Analyst

As a Senior CRO Analyst in West Yorkshire/Greater Manchester, you will use conversion rate optimisation insight to improve customer journeys for major player within the Leisure Industry across the UK, EU and US. As part of the Marketing team, you will identify opportunities, test changes and help improve customer conversation rates and sales performance.Client DetailsThe organisation operates in the Leisure, Travel and Tourism sector in the North West (West Yorkshire and Greater Manchester)DescriptionReporting into the CMO and partnering with Digital Marketing Manager and Product Marketing Manager, you''ll own conversion optimisation, helping identify opportunities to improve customer experience, increase conversion rates and deliver measurable revenue growth. You''ll build and lead an experimentation programme, using customer behaviour data, testing methodologies and commercial analysis to influence decisions across Product, Marketing and Sales teams. Key responsibilities include:Own the conversion and optimisation roadmapAnalyse customer behaviour to identify friction points throughout customer journeysAnalyse A/B tests and experimentation initiatives.Use tools such as FullStory, GA4 and SQL-based data analysis to uncover actionable insights.Quantify opportunities through commercial business cases and revenue forecasting.Evaluate test results and translate findings into clear recommendations.Partner with Product, Marketing and Sales teams to deliver improvements.Build a ..... full job details .....