Senior CRM Manager

Are you ready to take CRM from a campaign-sending function to a genuine strategic growth channel?Do you get a buzz from turning customer data into retention, lifetime value and revenue?If so, read on.My client is a fast-growing digital business with an ambitious marketing team and a real appetite for growth. A new Head of Marketing has joined, CRM is now a key strategic priority, and they''re looking for an experienced CRM leader to own it.Reporting to the Head of Marketing and leading a CRM team of 2, you''ll own the CRM strategy, customer lifecycle and retention roadmap. This is a role where you''ll set the direction and also get stuck in to deliver it.You''ll be responsible for: CRM strategy: defining and delivering the CRM vision, strategy and roadmap to improve retention, lifetime value and profitabilityLifecycle management: designing and optimising customer journeys across onboarding, activation, retention, reactivation, loyalty and high-value segmentsSegmentation: building advanced segmentation frameworks using behavioural, transactional and customer value data, moving well beyond simple recency targetingPersonalisation and automation: creating a personalisation roadmap across email, SMS, app push and on-site, and growing the revenue contribution of automated journeysTesting: building and leading a structured testing programme and a genuine culture of experimentationInsight and performance: working with the Data team on cohort analysis and reporting, and owning CRM ..... full job details .....