Senior CRM Manager

We are delighted to be working in partnership with one of the UK''s leading retail businesses, home to well known high-street brands and employing over 6,000 people, across a growing estate of over 240 stores. They are looking for a Senior CRM Manager to lead customer engagement, retention and loyalty strategy across their multi-brand estate, with a particular focus on driving frequency, customer lifetime value and measurable commercial performance.In this high-impact role, you will sit at the centre of marketing, digital and technology transformation within the organisation, working across the brands to manage millions of customer relationships, industry-leading loyalty programmes, and increasingly personalised digital experiences. This includes web, app, paid media, CRM and ordering channels. You will lead the development of customer journeys, lifecycle communications, segmentation strategies and loyalty engagement programmes that drive meaningful commercial outcomes.Key Responsibilities include: Lead CRM strategy across customer acquisition, engagement, retention and reactivationDevelop and optimise lifecycle journeys across email, push notifications, SMS and app channelsDrive measurable improvements in key KPIs including frequency, customer lifetime value, retention, open rates, click-through and conversionOwn campaign planning and CRM calendars aligned to brand and commercial prioritiesSupport the ongoing evolution of loyalty programmesWork closely with Brand and ..... full job details .....