Senior CRM Manager

Direct message the job poster from HarnhamSenior Consultant in the UK CRM and Marketing Contract Team | The Talent Driving The Data and AI Revolution

Senior CRM Manager4-Month ContractPart Time (3 Days Per Week)September Start DateWe are working with a leading fashion retailer that has invested heavily in digital and analytics to drive customer engagement and revenue. With a strong focus on e-commerce and CRM, they are looking for a Senior CRM Manager to oversee their CRM operations during a key peak period.The RoleAs Senior CRM Manager, you will step into a strategic leadership position, managing the BAU CRM operations and supporting three teams covering Loyalty, Triggered, and Broadcast communications. You will take the lead in ensuring seamless processes, stakeholder management, and delivering peak performance targets during critical trading periods, including Black Friday.Key Responsibilities:Lead CRM operations and strategy through peak periods, ensuring all customer journeys and campaigns are optimised.Manage and mentor three direct reports, supporting Loyalty, Triggered, and Broadcast communications teams.Ensure smooth processes between teams and maintain effective stakeholder communication.Analyse CRM segments, identify gaps and opportunities, and report on performance changes.Collaborate with the e-commerce team to drive performance through strategic CRM initiatives.Attend and contribute to weekly trade meetings, advising on strategic CRM decisions.Must-Have Experience:Proven experience managing a fast-paced CRM strategy through peak retail periods.Experience managing email-based CRM teams.Strong understanding of customer journeys and the ability to make strategic, data-driven decisions.Fashion retail experience managing CRM strategy and operations through peak periods.Seniority level

Seniority level Mid-Senior levelEmployment type

Employment type ContractJob function

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