Senior CRM Manager

An award-winning global law firm is currently looking for a

Senior CRM Manager

to join their team in London. This role will take the lead in launching the firm''s Client Relationship Management programme and e-communication tool. You will work closely with the global business on training, educating, and raising awareness of the firm''s global CRM programme. You will have three direct reports and be responsible to the Director of Marketing.

The Responsibilities:

Lead the firm-wide launch and implementation of a new CRM program

Raise awareness of its capabilities and drive usage, acceptance, and ongoing growth of the CRM program

Develop and enhance CRM usage analysis and business development reporting

Assist the Marketing staff in supporting strategic business development initiatives, developing reports

Work with the Marketing Team to develop and distribute email marketing campaigns

Develop content and communication strategies based on analysis

Manage regular reporting across markets and practices

Collaborate with the Communications Team to develop and implement social media strategy and automation

Work with the Business Development Team to develop and implement marketing technologies and processes related to lead qualification, scoring, nurturing, and tracking within the CRM system

The Candidate:

Strong understanding of CRM systems, implementation, and training techniques

Experience working for a professional services firm

Strong computer skills and proficiency with MS Office applications

Ability to communicate professionally and clearly, both verbally and in writing, with internal and external clients at all levels

Please noteDue to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or a high-profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

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London0207 118 3003

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