Senior CRM Executive

Senior CRM Executive Oldham Head Office Based 34-36k + Benefits Retail Brand(Free Brekky on a Friday + Free on-site Gym! + Fast Growing Brand!) Zachary Daniels are proud to represent this leading online retailer, the business continues to experience strong growth, fuelled by an expanding product range, a passionate team, and a dedication to delivering exceptional customer experiences. To support this journey, our client is seeking a talented Senior CRM Executive to elevate customer engagement, loyalty, and lifetime value.The Role:The Senior CRM Executive will develop and execute data-driven CRM initiatives that strengthen customer relationships throughout the lifecycle. Working closely with the Head of Marketing, the successful individual will deliver compelling and personalised communication through email, SMS, and loyalty programmes. This represents a fantastic opportunity for someone who enjoys using insight to shape behaviour, drive repeat purchases, and contribute directly to revenue performance in a dynamic eCommerce environment.Key responsibilities:The Senior CRM Executive will own:CRM strategy development and hands-on execution focused on engagement, retention and revenue growthEffective customer segmentation and personalisation using data insights across multiple touchpointsDelivery and optimisation of email and SMS campaigns including automated and triggered journeysEnhancement of loyalty propositions that increase customer lifetime valueStructured A/B testing to ..... full job details .....