Senior CRM & Retention Marketing Manager

We''re working on behalf of a growing brand to recruit a hands-on CRM and E-commerce Optimisation Manager who will take ownership of retention, lifecycle, and conversion marketing initiatives. This role is ideal for someone with strong experience in CRM, email marketing, and conversion rate optimisation, or for an ambitious E-commerce/Retention specialist looking to step up in their career.

What you''ll be doing?

The CRM and E-commerce Optimisation Manager will lead retention and lifecycle marketing strategies, delivering high-quality campaigns that maximise value from existing customers. Key responsibilities include:

Designing and executing automated email flows, segmentation, and personalised campaigns using platforms such as Klaviyo

Optimising customer journeys and conversion funnels through CRO methodologies, A/B testing, and analytics

Analysing performance data via GA4, Microsoft Clarity, and other tools to inform campaign strategy

Collaborating with e-commerce, digital, and product teams to improve Average Order Value (AOV), retention, and engagement

Supporting paid social and Google Ads campaigns where relevant

Managing agency and supplier relationships to ensure quality and brand consistency

Driving initiatives that align with brand values and enhance the customer experience

What experience you''ll need to apply?

Proven experience in CRM, lifecycle marketing, and retention optimisation within a D2C or premium e-commerce brand

Deep expertise in email automation platforms (Klaviyo preferred) with flows, segmentation, and personalisation

Strong knowledge of CRO, testing frameworks, and analytics (GA4, Clarity)

Retention-first mindset, maximising value from existing customers

Experience with premium or technical brands, focusing on brand-building and education rather than high-volume discount campaigns

Excellent stakeholder management and collaboration skills

Data-driven with strong analytical skills

What you''ll get in return for your experience?

-45,000 - -65,000 (dependent on experience)

Hybrid working model

Flexible working arrangements

Additional benefits

What''s next?

If this sounds like the right opportunity for you, get in touch with Dom today.

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