Senior Creative Strategist (Paid Media)

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Senior Creative Strategist (Paid Media)

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Fussy

About Fussy

Hey good smelling! We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as Senior Creative Strategist to deliver compelling, high-performing assets for our paid media campaigns.

You’ll report to our Paid Media Lead, working closely with the marketing, content, and design teams to craft performance creative that captures attention, tells our brand story, and drives conversions. You will cover the end-to-end process - from ideation, production, and optimisation of ads through data-driven testing.

This is an exciting opportunity to join a scale-up through a significant period of growth.

About The RoleJoining as our

Senior Creative Strategist , you’ll be responsible for the end-to-end process - from ideation, production, and optimisation of ads through to data-driven testing.

Responsibilities

Creative Strategy and Ideation:

Develop and own the creative strategy for paid media (Meta, TikTok, Google, Amazon) using audience insights and wider market trends to ensure we remain effective. You will work end-to-end from ideation, script writing right through to production.

Optimise and briefing influencer creative to ensure it flows effectively through to paid media channels.

Generate innovative ad ideas for visuals, copy, and video by staying updated on industry trends.

Production Management:

Ownership of end-to-end creative production, including briefing teams, timelines, and deliverables.

Manage relationships with freelancers and other creatives to bring ideas to life as needed.

Own creative agency relationship, including brief and asset review and approval process.

Ensure brand consistency across all assets, aligned with brand guidelines.

Copywriting and Messaging:

Write engaging ad copy that drives clicks, conversions, and brand loyalty.

Test and refine messages for different audiences and channels for maximum impact.

Collaborate with content teams to ensure cohesive voice across customer touchpoints.

Testing and Optimisation:

Execute testing strategies to identify high-performing creatives.

Analyse performance data, providing actionable insights for future ad iterations.

Optimise creative assets based on performance and audience feedback.

Collaboration and Reporting:

Report on creative performance and optimisation insights to stakeholders.

Lead feedback loop between performance and brand teams.

Ensure performance creative aligns with brand.

Own creative ads KPIs such as monthly ad volume and ad win rate.

About YouGreat comes in lots of different forms, and we’re open to seeing candidates from a range of backgrounds. The following skills are helpful to deliver at a high standard:

Circa 4+ years of experience in a creative advertising role, ideally in a DTC, FMCG, or start-up or relevant experience in a creative agency.

Proven experience creating successful paid ads for platforms like Facebook, Instagram, and Google Ads from ideation through to execution (including shooting video and recording voice overs).

Strong copywriting skills and a portfolio showcasing high-performing ads.

Experience with A/B testing and data-driven creative optimisation.

Excellent project management and multitasking abilities.

Understanding of consumer psychology, advertising trends, and audience resonance.

Collaborative team player with strong communication skills.

Passion for sustainability and natural products.

Be nice.

SkillsFamiliarity with analytics and reporting tools can be beneficial but is not essential:

Familiarity with analytics and reporting tools (e.g., Google Analytics, Facebook Ads Manager)

What We Offer

A chance to say you helped save the planet, and smelt great doing it!

A salary of £55,000 - £75,000 depending on experience

Hybrid working with Tuesdays, Wednesdays and Thursdays in our East London office

33 days annual leave, including flexible bank holidays + a day off for your birthday

WellHub membership with fitness and wellbeing options

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Who We AreFussy is on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science. Our first product, a refillable deodorant, is UK’s top rated natural deodorant. We are building a world-class team as we grow into new products and ..... full job details .....