Senior Commercial Finance Manager

Job DescriptionSenior Commercial Finance Manager - Tech-Focused Retail | Hertfordshire (Hybrid)£75,000 - £85,000 + 20% Bonus + Excellent BenefitsOur client, a forward-thinking consumer and retail technology business, is seeking a Senior Commercial Finance Manager to help drive strategic growth and innovation across its digital channels and omnichannel platforms. This is a key commercial leadership role, supporting the integration of finance and technology to optimise performance in a fast-paced, data-rich retail environment.This position has a clear path to Head of Finance within 18-24 months, offering a high-impact role within a business that values digital transformation, data-driven decisions, and agile financial leadership.Key Responsibilities:

Partner with Technology and Marketing Leaders to shape long-term digital growth strategies, identifying smart investments in brand, platform development, and customer experience innovations.Evaluate digital pricing, promotional mechanics, and value architecture to unlock profitable growth across eCommerce and retail tech channels.Lead commercial financial planning and forecasting to support data-driven decision making, particularly in relation to digital product performance and ROI on tech investments.Own financial input into brand and digital roadmap planning, helping product and digital brand teams build strategies rooted in commercial viability.Maintain clear insight into trading and digital performance, including customer behaviour analytics, channel performance (e.g., D2C, marketplaces), and competitor landscape shifts.Develop robust business cases for technology investments, including platforms, tools, digital innovation, and marketing tech — ensuring returns meet both consumer impact and financial hurdle rates.Influence strategic decisions through compelling commercial insights, backed by data and aligned to evolving technology and customer trends.Build and evolve advanced financial modelling tools and dashboards, enhancing speed and quality of decision-making across business functions.Model innovation-led initiatives, particularly those that leverage technology (e.g., AI-powered personalisation, subscription models, fulfilment automation), to assess margin and scalability potential.Be a mentor and leader to junior finance and cross-functional team members, setting a high bar for strategic, tech-savvy financial partnering.About You:

Fully qualified accountant (ACA / ACCA / CIMA) with a strong background in commercial finance.Experience working in technology-led retail, consumer digital, or eCommerce environments is highly advantageous.Ability to demonstrate strong business partnering with marketing, digital, and product teams.A strategic thinker with a passion for performance improvement, innovation, and leveraging data/technology to unlock growth.Comfortable working in fast-paced, digitally evolving environments where customer expectations and platform capabilities shape decisions.This is a fantastic opportunity to join a tech-driven retail brand at a pivotal time in its digital and commercial evolution. If you''re looking to play a key role in transforming finance within a business that blends retail heritage with technology innovation, we''d love to hear from you.AGY - Vitae Financial RecruitmentWe Exist To Be Different - Membership NOT ..... full job details .....