Senior Brand Manager

Senior Brand Manager Salary: Competitive depending on experience / Excellent Benefits ABOUT THE ROLEAn exciting opportunity has arisen for a Brand Product Manager to join a leading ambient food brand. This role will take ownership of a large and growing product portfolio, driving commercial growth through data-led insights, strategic product range optimisation and innovation development.The Brand Product Manager will translate consumer insights and market data into actionable product strategies. Working at the intersection of brand, category and innovation, you''ll partner closely with the Category team, New Product Development function and Innovation team to shape product roadmaps that deliver both consumer relevance and commercial success.This is not a creative execution role - instead, you''ll be the analytical powerhouse who uses data to make informed decisions about product portfolio performance, range optimisation, NPD opportunities and commercial positioning.KEY RESPONSIBILITIESProduct Portfolio Management and Optimisation Responsibility for product portfolio performance - from insight generation through to strategic planning and commercial evaluation Lead product range reviews and optimisation using robust data analysis to drive portfolio upgrade and rationalisation decisions Conduct regular performance tracking of KPIs and report commercial insights to senior leadership teamConsumer Insights and Data Analysis Leadership Lead consumer insights generation for current ..... full job details .....