Senior Brand Manager - 12 month FTC

Senior Brand Manager - 12-Month FTC
Location: Cambridgeshire (Hybrid Working - minimum 3 days on-site)
Contract Type: 12-Month Fixed Term Contract
Sector: FMCG / Food & Beverage
Are you a highly collaborative Senior Brand Manager with a passion for innovation, consumer-centricity, and a record of full accountability of building a strong innovation pipeline?
A unique opportunity has arisen for an experienced Senior Brand Manager to join this manufacturing business on a 12-month FTC basis. It offers the chance to re-launch a key product range, drive growth in the protein drinks segment, and build an innovation pipeline aligned with the dynamic "on-the-go" breakfast occasion.
You will be responsible for delivering the full brand plan - from strategy to execution - ensuring strong brand performance, effective budget control, and cross-functional alignment across the business.
Key Responsibilities:
- Lead the re-launch and execution of a breakfast drinks brand, building a robust ''on the go'' innovation pipeline.
- Drive growth in the protein drinks category through targeted marketing plans, consumer-led campaigns, and innovation.
- Build a 24-month innovation pipeline grounded in insight and category trends, working with NPD and cross-functional teams from concept to launch.
- Design, implement, and measure a 12-18-month brand plan to achieve KPIs and brand growth targets.
- Full accountability for brand budget allocation, monitoring and control, ensuring resources are maximised and ROI is delivered.
- Collaborate closely with Category, Sales, Finance, NPD, and Operations to align strategy and delivery.
- Act as the face of the brand with key retail partners, presenting innovation plans, marketing campaigns, and performance updates.
- Lead the execution of integrated campaigns across digital, PR, shopper, and experiential channels.
About You:
You''re a confident and collaborative marketer with strong commercial acumen, a passion for consumer trends, and the ability to lead cross-functional teams to deliver real business results.
You bring:
- Proven experience in a brand management role within food / beverage industry.
- A strong track record of product re-launches, innovation delivery, and performance management.
- Excellent strategic thinking, communication, and stakeholder management skills.
- Strong analytical capability - able to interpret data, generate insights, and turn them into actionable plans.
- Comfortable being both strategic and hands-on - this is a role where you''ll own the end-to-end brand journey.
- Integrity - dealing with others in an honest manner, take accountability for actions, supporting company values and maintaining confidentiality.
What''s on Offer:
- High-impact, strategic role on a brand with strong growth ambitions
- Opportunity to own full brand responsibility and lead a major product re-launch
- Hybrid working with a collaborative, cross-functional team
- Competitive salary, benefits, and the chance to make a visible difference in 12 months
If you''re a brand leader ready to hit the ground running and make your mark in a dynamic and growing category, we''d love to hear from you.
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