Senior Brand & Business Development Manager – Wines - Maternity Cover

Senior Brand and Business Development Manager – Wines - Maternity CoverJoin to apply for the

Senior Brand and Business Development Manager – Wines - Maternity Cover

role at

Moët Hennessy .

To manage the performance and marketing activities for Cloudy Bay, Terrazas de los Andes, Joseph Phelps and Bodega Numanthia in the UK market, we are looking for a Senior Brand and Business Development Manager (SBBDM) to join the Moët Hennessy UK (MHUK) wine team.

Responsibilities

Strategic Business Planning:

Work with Maison teams and MHUK Head of Wines to develop, create, plan, and execute brand plans that maximise brand equity, revenue and profit.

Be the key point of contact for Maison teams, ensuring mutual visibility and alignment on business strategy through regular meetings and business reviews.

Build on-trade target account lists and monitor overall brand distribution.

Collaborate with MHUK On-Trade and Off-Trade sales teams on brand-specific commercial pitches and promotional programmes.

Support brand completion of commercial analytics, including monthly sales reporting and diagnostic assessment of the entire portfolio.

Create KPIs to track and measure marketing programme effectiveness, ensuring positive ROI.

Coordinate with Commercial Planning and Demand and Supply Planning to monitor forecasting, vintage changes and stock allocations, proposing adjustments to meet commercial goals.

Develop a Competition Framework by analysing category performance, opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

Brand Management:

Manage the development and execution of brand activations with support of the Wines intern.

Lead trade activities such as events, product listings and tastings.

Elevate execution in On- and Off-Trade accounts in partnership with Commercial Development.

Deliver brand presentations and trainings to the sales force and trade partners as needed.

Act as an “ambassador” for the wine brands in the UK trade, spending time in on-trade and off-trade account universe and engaging with buyers, sommeliers, and business owners.

Performance Management:

Manage AandP deployment strategy in collaboration with the Maisons, ensuring spend is prioritised against objectives and within budget.

Maintain the brand AandP in dedicated software, manage phasing and pacing, and align with reporting targets throughout the year (LE1, LE2, Landing).

Support optimal allocation, pricing, mix, and channel strategies in collaboration with the Financial Planning team to maximise profit and volume growth.

People Management:

Manage and develop the Wines Intern.

Profile

+7 years of sales and/or marketing experience in the wines/spirits sector

Experience in the UK wine trade (understanding of sales channels and key players)

Understanding of brand development in a commercial context

Confident communicator with excellent interpersonal communication and presentation skills

Demonstrated success influencing cross-functional key stakeholders, including senior leaders

Strong analytical skills to support data-driven decision making

Experience managing agencies and third-party vendors is a plus

Line management experience is a plus

Languages

Fluent English

Other skills

Flexible and growth mindset approach towards problem solving

Commercial and business development mindset

Positive and can-do attitude

WSET Wines level 3 + is a plus

Seniority level

Mid-Senior level

Employment type

Temporary

Job function

Business Development and Sales

Industries

Beverage ..... full job details .....