Permanent
Senior Brand Activation Manager
Michael Page
Reading
Posted: 06 July 2026 (Today)
Closing date: 05 August 2026
Ref: 225331812
Take the lead in driving impactful brand activation campaigns as a Senior Brand Activation Manager in the FMCG sector. This permanent role offers a chance to make meaningful contributions to brand growth and visibility
Client Details
This opportunity is with a well-established organisation in the FMCG sector, known for its innovative approach to marketing and branding. The company operates as a medium-sized business and is committed to delivering high-quality products to its customers.
Description
- Develop and execute brand activation strategies to enhance market presence.
- Coordinate with internal marketing teams and external agencies to ensure campaign alignment.
- Monitor and analyse campaign performance, providing actionable insights to optimise results.
- Ensure brand consistency across all marketing channels and touchpoints.
- Manage budgets effectively to maximise return on investment.
- Identify and leverage market trends to develop innovative activation initiatives.
- Collaborate with sales teams to align brand activation plans with business objectives.
- Prepare and present reports on campaign performance to stakeholders.
Profile
A successful Senior Brand Activation Manager should have:
- A strong background in FMCG marketing or brand activation.
- Proven experience in managing multi-channel marketing campaigns.
- Excellent analytical skills to evaluate campaign performance.
- Strong project management and organisational abilities.
- Solid understanding of consumer behaviour and market dynamics.
- Effective communication and stakeholder management skills.
Job Offer
- Competitive salary.
- Permanent position.
- Opportunity to work within a respected organisation in the FMCG industry.
- Potential for professional growth and career development.
- Additional benefits to be confirmed upon offer.
If you are passionate about brand activation and looking for a rewarding role in the FMCG sector, we encourage you to apply today
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