Salesforce Marketing Cloud Manager
Own the platform. Shape the customer journey. Drive revenue.We''re working with a growing, multi-brand professional services group that is looking for an experienced Salesforce Marketing Cloud Manager / Product Owner to take ownership of its SFMC environment and customer journey strategy.This is a great opportunity for someone who knows SFMC inside out and is looking for a role where they can genuinely shape how the platform is used across a complex, multi-business organisation.You''ll own the Salesforce Marketing Cloud product and the wider customer journey function, designing and optimising automated journeys that move customers from initial engagement through to opportunity, revenue, cross-sell and retention.Working closely with Marketing, RevOps, Data and Performance teams, you''ll turn customer data, behaviour and commercial insight into highly targeted, personalised journeys that deliver measurable results.You''ll have ownership across 23 business units, giving you plenty of scope to build, improve and standardise how SFMC is used across the wider group. Day to DayOwn SFMC end-to-end, including Journey Builder, Automation Studio, Contact Builder, Data Extensions and Email/Mobile StudioLead the roadmap, governance and ongoing development of the SFMC platformDesign and build complex customer journeys across acquisition, conversion, cross-sell, retention and partner/referrer activityDevelop lifecycle strategies across the full customer journey from lead and MQL through to ..... full job details .....
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