Sales Manager

Sales Manager
West Midlands 
£40,000 - £45,000  Bonus
Full-Time, Permanent
Ready to lead a high-performing sales team and make a genuine commercial impact?
An exciting opportunity has arisen for an experienced Sales Manager to join a successful, established business that supplies products into a diverse customer base.
We're looking for a commercially minded sales leader who enjoys developing people, driving performance and delivering sustainable growth. If you have a background leading product sales teams and are passionate about creating high-performing teams, this could be the next step in your career.
Key Responsibilities

• Lead, coach and develop a team to achieve ambitious sales and profitability targets
• Develop and implement commercial sales strategies that support business growth
• Drive collaboration across sales teams to maximise customer opportunities
• Analyse sales performance, forecasts and market trends to identify opportunities for improvement
• Take ownership of pricing strategy to maximise margins while maintaining customer value
• Build and maintain strong customer relationships, supporting key accounts where required
• Identify and implement process improvements that enhance efficiency and customer experience
• Monitor competitor activity and respond with effective commercial initiatives
• Foster a positive, customer-focused culture built around accountability, collaboration and continuous improvement

• Previous experience in a Sales Manager or similar commercial leadership role
• A proven track record of leading and motivating successful sales teams
• Experience selling physical products within sectors such as manufacturing, automotive, engineering, industrial, steel or similar
• Strong commercial awareness with the ability to interpret sales data, produce forecasts and make informed business decisions
• Excellent communication and influencing skills, with the confidence to engage stakeholders at all levels
• A hands-on leadership style with a passion for coaching, developing and inspiring people
• A proactive mindset, always looking for ways to improve performance, processes and customer outcomes