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Permanent

Sales Manager - NW

Wallace Hind Selection LTD
Stoke-on-Trent
money-bag £55000 - £65000/annum
Posted: 28 August 2026 (Today)
Closing date: 27 September 2026
Ref: 225544846

Business Development Manager
 
Based in the North west this Regional Sales Manager / BDM role focuses on sales of Capital equipment into Food and Beverage manufacturers. You''ll manage some existing accounts with a clear strategy of opening new clients, we know who they are we need your charisma in approaching and converting them
 
BASIC SALARY: Up to £65,000
 
BENEFITS:
·OTE commission: £20,000 (£5,000 guaranteed in year one)
·25 Days Holiday, plus Bank holidays
·Company car or Car allowance
·Access to company benefits package including pension, well-being support and lifestyle benefits
 
LOCATION: Home based in the Northwest of England
 
You could live: Manchester, Liverpool, Stoke on Trent, Preston, Blackburn, Chester, Warrington, Crewe or Stockport  
 
JOB DESCRIPTION: Business Development Manager - Capital Equipment - Food and Beverage Manufacturing
 
New business takes time effort and a particular type of character to be successful. It helps with a global business, outstanding reputation and products with great USP''s. As an awarding winning capital equipment manufacturer we can give you all three with huge brands amongst our customer base.
 
Whilst you''ll inherit existing customers (c150) including some national and global brand owners, and you''ll look to grow them we want to be clear this is about engaging with those new targets as our products are built to last!

The real success in this role comes from your ability to open doors, build relationships, and win new business with your target audience.
 
You''ll take full ownership of your territory:
·Developing long-term, strategic relationships (sale cycles include trials and demonstrations and can be 8 weeks, but also up to 2 years)
·Identify, target and approach new applications and sales opportunities (we know most of your targets, 90% of which are food and beverage manufacturers)
·Managing the full sales cycle from prospecting through to close - arranging trials where necessary
·Working collaboratively across, engineering, procurement, operations and senior leadership decision makers to deliver the right technical solution
·Average Order Values of c£15,000 - £30,000 with one to two sales per order, three to four orders per month.
 
This is a role for someone who enjoys being out in the field, getting face to face, influencing decisions, and building something over time.
 
PERSON SPECFICIATION : Business Development Manager - Capital Equipment - Food and Beverage Manufacturing
 
To be successful in your application, you''ll have a proven track record in selling to the F&B manufacturing arena, you''ll understand how it works and the critical role different equipment plays on the line. You''ll understand who the right target decision makers are along with the key influences to ensure a sales goes through
 
In addition to the above you''ll have:
 
·Developed, created and converted new business opportunities.
·Previously managed the same region
·Worked with similar sales cycles having technical conversations, with the ability to close and drive next steps.
 
THE COMPANY: Business Development Manager - Capital Equipment - Food and Beverage Manufacturing
 
Established for over 30 years, sales in 40 countries and operations across 4 continents means we can truly offer a global reach. Our commitment to quality and the pursuit of outstanding service never waivers. We are proud of our products, people and our enviable list of clients. Come and be part of something where you''re valued, empowered and rewarded.
 
INTERESTED? Please click apply. You will receive an acknowledgement of your application.
 
Wallace Hind Selection, alongside our client embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.
 
Please Note: Wallace Hind Selection have been chosen as the retained recruitment partner of our client and therefore any direct applications to our client from candidates or agencies will be forwarded on to us direct.
 
REF: SP18536, Wallace Hind Selection

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