Sales Manager

Sales Manager
Wakefield (Field-Based)
£50,000 per annum + company car + benefits

Talent Guardian are pleased to be supporting a well-established drinks distribution business in the search for an experienced Field Sales Manager to drive growth across the On Trade sector.
This is an exciting opportunity for a commercially minded sales professional with experience in drinks, hospitality, or On Trade sales to take ownership of regional growth, develop strong customer relationships, and manage a small team within a fast-moving and competitive market.
  
The Role
As a Field Sales Manager, you will be responsible for driving sales performance across the On Trade channel, identifying new business opportunities, and developing strategic partnerships. You will also support and lead a small team while working collaboratively with wider sales teams and external partners.
This is a field-based position, requiring regular travel to customer sites across the region.
  
Key Responsibilities

• Develop and implement a sales strategy to drive volume growth across On Trade customers.
• Manage and support a small team of Business Development Executives, ensuring strong engagement and performance.
• Build and maintain strong relationships with pubs, bars, restaurants, and hospitality venues.
• Identify and develop new routes to market and partnership opportunities.
• Drive overall sales performance and ensure commercial targets are achieved.
• Negotiate pricing and commercial agreements with customers.
• Provide market insights, competitor activity, and customer feedback to support product development and marketing strategy.
• Work closely with internal teams to coordinate promotions, installations, and quality standards.
• Monitor account performance and ensure all commercial activity is commercially viable.

  
Skills & Experience Required

• Previous On Trade drinks sales experience or a strong background selling into the hospitality sector.
• Strong relationship-building and negotiation skills.
• Experience managing or mentoring sales teams is advantageous.
• Excellent communication and organisational skills.
• Ability to manage time effectively and work towards sales targets and deadlines.
• Good administrative and Microsoft Office skills (Word and Excel).
• Full UK driving licence (essential).

  
Salary & Benefits

• £50,000 basic salary
• Company car
• Company pension scheme
• Life insurance
• Referral programme
• 33 days annual leave
• Free parking / on-site parking
• Additional incentives available

  
About the Opportunity
This role offers the chance to join a long-standing and respected drinks business, where you will have the opportunity to make a genuine impact on sales growth while building long-term relationships within the On Trade sector.

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