Sales Manager

Job Title: Sales Manager
Location: Home-based with regular travel

About the Company

Our client is a well-established and globally connected organisation operating within the food ingredients and manufacturing sector. With a strong reputation for quality, innovation, and customer partnership, the business supplies a diverse portfolio of products and services to major food manufacturers across the UK and Ireland.

The company fosters a collaborative, performance-driven culture and is committed to sustainable growth, continuous improvement, and delivering value to its customers.

Role Overview

Our client are seeking a commercially driven and strategic Sales Manager to manage and develop a portfolio of high-value regional accounts. This role plays a key part in driving revenue growth, profitability, and long-term customer partnerships while supporting the delivery of wider commercial objectives.

You will work cross-functionally with internal teams and customer stakeholders to implement effective commercial strategies and identify new business opportunities.

Key Responsibilities

Sales & Profitability

• Drive sales volume and profit across assigned accounts
• Deliver against strategic, budgetary, and financial targets
• Monitor performance and implement improvements to maximise results

Account Management & Negotiation

• Lead negotiations and implement annual agreements with key customers
• Ensure alignment with company policies and commercial strategy
• Identify and secure new accounts to support business growth

New Business Development

• Identify opportunities for new products and ingredient solutions
• Collaborate on high-impact commercial projects
• Engage with customer teams across NPD, production, quality, and marketing

Financial Management

• Monitor financial performance and payment terms
• Work with finance to optimise commercial conditions and reduce risk

Market Intelligence & Relationship Building

• Build strong, long-term customer relationships
• Gather and share market insights, trends, and competitor activity
• Support informed business decision-making through market knowledge

Candidate Requirements

Experience & Knowledge

• Proven experience in key account management or a similar commercial role
• Track record of delivering sales growth and profitability
• Strong understanding of the food manufacturing sector (baking industry knowledge highly desirable)
• Experience managing complex commercial projects and new business initiatives

Skills

• Excellent negotiation and influencing skills
• Strong analytical and data-driven decision-making ability
• Effective communication and stakeholder management skills
• Ability to work cross-functionally in a collaborative environment

Attributes

• Strategic and commercially astute mindset
• Proactive and solutions-focused approach
• Strong organisational and decision-making skills
• Ability to work independently while contributing to team success
• Detail-oriented with a focus on continuous improvement

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