Sales Executive - UK & European

UK & European Sales Executive

I am looking for an experienced, self-directed Sales Executive to help establish and grow a new SaaS solution within the promotional products industry across the UK and Europe

This is a remote, hands-on new-business role. The successful candidate will be responsible for building their own sales pipeline, developing industry relationships and managing opportunities from initial contact through to subscription and onboarding

We are interested in candidates who already work, or have previously worked, within the promotional products industry. Existing knowledge of distributors, suppliers, trade associations, industry events and the wider market will be highly valuable

This is an early commercial appointment rather than a narrowly defined sales position. Alongside selling the platform, the Sales Executive will contribute to market development, trade-show activity, customer feedback and the development of a repeatable sales process

Key Responsibilities

Business Development

• Build and manage a pipeline of prospective customers across the UK and selected European markets
• Identify and approach promotional products distributors, suppliers and other relevant industry businesses
• Generate opportunities through telephone outreach, email, LinkedIn, networking, industry relationships, referrals, associations and trade events
• Follow up promptly and effectively on inbound enquiries and event leads
• Develop strong relationships with decision-makers across the promotional products industry

Sales Process

• Conduct structured discovery calls to understand prospects'' commercial, customer and sustainability requirements
• Deliver clear, engaging and persuasive product demonstrations
• Demonstrate how the platform can help businesses respond to carbon-data requests, strengthen tenders and proposals, and communicate product information more consistently
• Manage opportunities through the complete sales cycle, from initial contact and demonstration through to proposal, negotiation, agreement and onboarding
• Sell monthly and annual subscriptions across a range of subscription plans
• Prioritise larger enterprise opportunities while acquiring smaller customers efficiently
• Maintain accurate CRM records, pipeline stages, follow-up activities and sales forecasts
• Provide regular, concise reporting on sales activity, opportunities, risks and expected revenue

Trade Shows & Industry Events

• Identify and evaluate relevant promotional products trade shows and industry events across the UK and Europe
• Support trade-show applications, bookings and communication with event organisers
• Help coordinate exhibition requirements, including deadlines, stand information, sales materials, demonstrations and lead-capture arrangements
• Work with the wider team to ensure events are properly planned and prepared
• Attend relevant UK and European trade shows, exhibitions and industry events
• Demonstrate the platform and engage in commercial conversations with visitors and prospects
• Review results following each event and make recommendations for improving future exhibitions

Market Development

• Provide practical feedback on customer needs, objections, pricing and product positioning
• Help adapt sales messaging for different UK and European customer groups
• Monitor relevant industry developments and competitor activity
• Contribute to outreach campaigns, presentations, demonstrations, proposals and objection-handling materials.
• Help develop a repeatable and scalable sales process.
• Identify where language, market practices or local requirements may require additional support when entering European markets

About you:

• Strong knowledge of the promotional products industry, ideally gained through working with a distributor, supplier, service provider or industry organisation
• A proven track record of personally generating pipeline and winning new customers
• Confidence with outbound prospecting by telephone, email, LinkedIn, networking and industry events
• Strong consultative-selling and objection-handling skills
• The ability to build trusted relationships with business owners, sales leaders and operational teams
• Good commercial judgement and the ability to connect product features with tangible business value
• A disciplined approach to CRM management, follow-up and forecasting
• The initiative to identify what needs to be done and take ownership of delivering it
• Willingness and practical ability to travel regularly within the UK and Europe

The following would be advantageous:

• An established network within the UK or European promotional products industry
• Experience working directly with promotional products distributors and suppliers
• Experience developing a new territory or introducing a new product or service to market
• Experience planning, setting up or representing a business at trade shows
• Experience converting exhibition leads into customers
• Knowledge of European promotional products markets
• Familiarity with sustainability, carbon reporting, environmental data or supply-chain information. This is desirable but not essential

Location: Remote
Territory: United Kingdom and selected European markets
Travel: Regular attendance at UK and European trade shows, exhibitions and customer meetings will be required

Basic salary: -35,00040,000 per year
First-year new subscription revenue target: -60,000
Commission: 10% of eligible first-year net subscription revenue
Commission at target: -6,000
First-year on-target earnings: -41,00047,000
Accelerator: 15% commission on eligible revenue generated above the applicable annual target