Sales Executive

Sales Executive

Department: Vehicle Sales (New & Used)

Reports To: Sales Manager / Head of Business

Role Purpose

The Sales Executive is responsible for selling new and used vehicles while delivering an exceptional customer experience. The role focuses on understanding customer needs, presenting suitable vehicle and finance solutions, and achieving volume, margin, and customer satisfaction targets in line with dealership and manufacturer standards.

Key Duties & Responsibilities

Sales Performance

• Sell new and used vehicles to private and business customers

• Achieve monthly sales targets for volume, margin, and product penetration

• Promote finance, insurance, and add-on products in line with FCA requirements

Customer Experience

• Deliver a professional, friendly, and consultative sales experience

• Understand customer needs and recommend suitable vehicles

• Carry out vehicle demonstrations and test drives

• Manage the sales process from initial enquiry through to vehicle handover

Lead & CRM Management

• Handle inbound and outbound sales enquiries

• Accurately record customer interactions and progress on the CRM system

• Maintain follow-up activity to maximise conversion and retention

Stock & Presentation

• Maintain high standards of vehicle presentation on the forecourt and online

• Support stock management, pricing, and vehicle preparation processes

Compliance & Standards

• Follow dealership sales processes and manufacturer brand standards

• Ensure FCA, Consumer Duty, and data protection compliance

• Complete all sales documentation accurately and on time

Team Collaboration

• Work closely with Sales Managers, Business Managers, and Aftersales teams

• Support promotions, events, and marketing campaigns

Skills, Knowledge & Experience

• Previous experience in a sales role (motor trade experience preferred)

• Strong communication, negotiation, and relationship-building skills

• Target-driven with a consultative approach

• FCA accreditation (or willingness to complete)

• Full UK driving licence

Personal Attributes

• Professional, confident, and personable

• Self-motivated and results-driven

• Organised with good time management skills

• Customer-focused and resilient