Sales Executive

Sales & Lead Generation Executive

Location: Reading, Berkshire – Office Based

Permanent

£24,000 – £28,000 + Commission

About 21st Century AV

Since 1999, 21st Century AV has been helping organisations across the UK connect better with cutting-edge audio-visual (AV) solutions.

We provide reliable, cost-effective AV systems for collaboration, presentation, and communication spaces. Trusted by leading brands such as Volkswagen, Volvo, and Maersk, we deliver projects of all sizes with a focus on quality and strong customer relations.

The Role

We are seeking a motivated and confident Sales and Lead Generation Executive to join our team in Reading.

This role is ideal for someone eager to build relationships, generate leads, and learn the AV industry, while progressing towards full sales or account management responsibilities.

Key Responsibilities:

• Build relationships and maintain a consistent sales pipeline.
• Make outbound calls and follow up on warm leads.
• Update and manage our CRM system accurately and consistently.
• Work towards individual and team KPIs to drive results.
• Participate in structured training to develop product knowledge and sales skills.
• Apply critical thinking to solve day-to-day challenges independently.

The Ideal Candidate

We are looking for someone who is:

• Confident – Comfortable speaking on the phone, video calls, and in-person.
• Coachable – Willing to learn, take direction, and apply feedback.
• Organised – Able to manage CRM updates and maintain attention to detail.
• Strong communicator – Articulate, professional, and able to share ideas.
• Critical thinker – Capable of solving small problems independently.
• Local – Must be able to work from our Reading office.

What We Offer:

• Relaxed 2-week induction to get you up to speed.
• Full training in our products, services, and sales process.
• A positive, team-oriented atmosphere where hard work is rewarded.
• Structured learning and clear career progression opportunities.
• Competitive starting salary (£24,000 – £28,000) plus fair commission from day one.
• 22 days A/L per year.
• Medicash scheme.
• Bright Exchange (a money-saving part of our HR system).
• Access to our Life Assurance Policy.

How to Apply

If you are motivated to start your career in sales and grow within a trusted AV company, we would love to hear from you.

Apply now with your CV and Cover Letter to join our growing team at 21st Century AV.