Sales Director

SALES DIRECTOR

The Role

We are seeking an experienced and driven Sales Director to lead our commercial growth across the UK and Ireland. This is a strategic and hands-on leadership role, responsible for expanding our market share in both our core control panel manufacturing division and our growing remote monitoring and digital solutions offering.

Key Responsibilities
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• Develop and implement a UK & Ireland sales strategy aligned with company growth objectives
• Lead new business development across lift manufacturers, installers, and service providers
• Manage and grow existing key accounts, ensuring long-term partnerships
• Drive sales of both:
  • Elevator control panels (new installations & modernisation)
  • Digital remote monitoring and packaged solutions
• Identify market trends, opportunities, and competitor activities
• Build, mentor, and lead a high-performing sales function (where applicable)
• Work closely with engineering and operations teams to align customer solutions
• Represent at industry events, trade shows, and client meetings
• Deliver accurate forecasting, pipeline management, and reporting

About You

• Proven experience in a senior sales or commercial leadership role
• Background in one or more of the following sectors:
  • Lift / elevator industry
  • Building services / controls / automation
  • Industrial electrical or electronic systems
• Demonstrable success in business development and key account management
• Experience selling technical or engineered solutions
• Strong understanding of digital/connected systems is highly desirable
• Commercially astute with excellent negotiation skills
• Self-motivated, results-driven, and comfortable operating at both strategic and operational levels
• Willingness to travel across the UK and Ireland

What We Offer

• Competitive salary + performance-related bonus
• Company car or car allowance
• Opportunity to play a key role in a growing, innovative business
• A supportive and entrepreneurial working environment
• Career progression as the business expands