The RoleThis is a brilliant opportunity for a senior sales leader to shape the future of a well-established and respected UK nursery business. Based on-site in the West Midlands, you''ll take the reins of the sales function, driving commercial growth, inspiring a motivated team, and helping bring high-quality trees and plants to clients across the country.Working closely with the senior leadership team, you''ll define and deliver a forward-thinking sales strategy, keeping your finger on the pulse of seasonal rhythms, customer needs, and market trends. It''s a hands-on, people-focused role, ideal for someone who''s as comfortable at a trade show as they are walking the nursery.What You''ll Be DoingDevelop and implement a comprehensive sales strategy aligned with seasonal and business objectivesLead and coach a growing sales and customer service team, setting clear goals and fostering a high-performance cultureBuild and nurture relationships with key clients including garden centres, landscapers, designers, and wholesalersRepresent the business at trade events and client site visits to strengthen relationships and identify growth opportunitiesCollaborate with marketing to support campaigns, promotions, and digital presenceMonitor performance, forecast trends, and align sales activity with production and operationsServe as a brand ambassador, championing values of quality, sustainability, and expertiseAbout You You''re ideal for this role if you:Have proven experience in a ..... full job details .....