Sales Director

Sales Director London-based Full-time Permanent International event portfolio with Pan-African focus An exciting opportunity has arisen for an experienced and commercially minded Sales Director to lead the sales strategy for a flagship defence and security exhibition and conference. This role will be responsible for driving exhibitor and sponsorship revenue, expanding the event''s international presence, and strengthening relationships with key stakeholders across government, defence, and industry sectors. As a key member of the leadership team, you''ll work closely with internal departments-marketing, operations, content-and external partners to deliver a world-class, strategically positioned event serving African and international markets. Key Responsibilities Lead the end-to-end sales strategy and execution across exhibitor and sponsorship streams Build and maintain relationships with defence contractors, government bodies, OEMs, and embassies Manage a high-performing international sales team and agency partners Collaborate with marketing and content teams to ensure unified commercial messaging Analyse market trends and identify new growth opportunities across the African defence sector Represent the event and organisation at international trade shows and meetings What We''re Looking For 7-10 years of senior B2B sales experience, ideally in defence, aerospace, security, or large-scale international events Proven success in achieving and exceeding ..... full job details .....