Sales Director

We are excited to be working with a well-established electrical distributor who have a fantastic permanent full-time opportunity for a Sales Director to join their team in the Southampton area.

The Role:

Our client is seeking a results-driven and strategic Sales Director to lead and grow their sales operations. Reporting directly to the Managing Director, this role will play a critical part in refining the company’s marketing and sales strategy, expanding market presence, and achieving revenue targets. The ideal candidate will bring extensive experience in the electrical industry and a proven track record in managing a high-performing sales team and developing business within the contractor and trade sectors.

Key Responsibilities

• Evaluate and refine current marketing and sales strategies, providing actionable improvement plans to the Managing Director
• Develop and manage relationships with electrical contractors and lead a dedicated sales team focused on project specification and account growth
• Expand the customer base by identifying new business opportunities and opening accounts within trade and wholesale channels
• Lead the development and execution of annual marketing and product plans in alignment with company goals
• Support the Managing Director in formulating and implementing pricing models, sales strategies, regional coverage plans, and promotional campaigns
• Design and oversee a scalable, effective national sales infrastructure, including strategic planning, team structuring, and leadership development
• Establish and enforce standardised sales policies, processes, and management systems to ensure operational consistency and excellence
• Set clear sales targets in accordance with company objectives; monitor performance, implement corrective actions, and drive the team to achieve and exceed goals
• Recruit, mentor, and manage the sales team to deliver measurable growth and market share expansion

Candidate Requirements

• A Higher National Diploma or higher qualification in Business, Sales & Marketing, Electrical Engineering, or a related field (desirable)
• Strong background in the electrical industry, with comprehensive knowledge of single-phase and three-phase consumer units
• Formal training in strategic management, marketing, contract law, financial management, and negotiation. (Highly desirable)
• A minimum of 10 years of experience in sales and marketing within the electrical sector, with at least 5 years in a Sales Director or National Sales Manager role
• Demonstrated success in delivering consistent revenue growth and achieving or exceeding sales targets
• Deep understanding of low voltage product markets, industry regulations, and customer requirements
• Excellent market insight and the ability to anticipate and respond to market trends
• A well-established network of industry contacts and existing sales channels
• Proficiency in Microsoft Office and other relevant sales using a CRM software
• Strong written and verbal communication skills
• High level of integrity, accountability, and professionalism

Salary:

• Competitive Salary
• Car allowance of £600 per month

Working Hours:

• Monday to Friday, 8.30am – 5pm (some flexibility will be required when needed to meet business demands)

Benefits

• Bonus (Annual performance-based bonus linked to personal and company target achievements)
• Annual Leave: 23 days + Bank Holidays
• Company Pension Scheme

If you meet the criteria above and would like to hear more, please contact our specialist perms consultant Caleb today!