Sales Development Representative

Sales Development Representative

Location: Hybrid / Leicester office, LE19 1SU
Salary: £25,000 – £28,000 + Uncapped Commission + Excellent Benefits!
Contract Type: Full Time, Permanent
What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources

Why Do We Want You

Mercia, part of Wilmington Plc, is looking for a confident, enthusiastic, and driven Sales Development Representative, someone who loves starting conversations, spotting opportunities, and turning curiosity into meaningful business connections.

This is an exciting chance to be at the forefront of Mercia’s continued growth.

You’ll play a pivotal role in shaping our sales pipeline, uncovering new opportunities, and helping clients discover the value of the services we offer. If you enjoy variety, love engaging with people, and get a buzz from helping create success stories, this role is a brilliant stepping-stone in your sales career.

You’ll gain real experience, real responsibility, and the chance to develop your skills in a supportive team that celebrates your wins and helps you grow.

Please note: To complete your application, you will be redirected to Wilmington Plc’s career site.

At Wilmington Plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!

Job Purpose, Tasks and Responsibilities

The Sales Development Representative (SDR) plays a key part in driving Mercia’s growth. You’ll help build a healthy pipeline of potential customers by qualifying leads, managing inbound enquiries, and supporting ongoing client relationships.

This role blends proactive outreach, strong communication and exceptional service all contributing directly to Mercia’s sales strategy and long-term success!

You will be responsible for:

• Identifying and engaging potential clients through outbound calls, follow-up emails and relevant channels (e.g., MQLs, social media).
• Qualifying leads and book high-quality appointments for the sales team.
• Monitoring the sales inbox and web chat, responding positively and professionally.
• Allocating inbound leads to the appropriate sales colleagues based on segmentation and fit.
• Keeping CRM records accurate and up to date after every interaction.
• Speaking with customers requesting cancellation, understanding their concerns and exploring ways to retain them.
• Providing clear alternatives and arrange follow-up discussions when needed.
• Capturing feedback to help improve our products and services.
• Contacting clients who are not eligible for auto-renewal due to previous transactions or location criteria.
• Confirming renewal intentions and arrange meetings to support ongoing business.
• Identifying opportunities to strengthen existing customer relationships.
• Reviewing the pipeline regularly, ensuring opportunities reflect their true stage.
• Supporting improved forecasting accuracy by ensuring precise data.
• Delivering exceptional service across all touchpoints.
• Acting as a trusted ambassador of Mercia, warm, professional and consistent.

What’s the Best Thing About This Role

You’ll be right at the centre of Mercia’s growth speaking with a broad mix of clients, building valuable sales skills, and seeing the direct impact of your work.

No two days are the same, and every success feels meaningful. It’s a role where your energy, ideas and enthusiasm genuinely make a difference.

What’s the Most Challenging Thing About This Role

You’ll balance multiple channels, handle varied conversations from warm inbound enquiries to sensitive cancellations and keep the sales pipeline running smoothly.

It requires persistence, focus and great organisation. But if you enjoy learning fast and overcoming challenges, you’ll thrive.

What We’re Looking For

To be successful in this role, you must have / be:

• Strong communication and negotiation skills.
• Confident handling objections and complex conversations.
• Highly organised with strong CRM accuracy and attention to detail.
• Familiarity with tools such as Salesforce.
• Resilient, driven, and comfortable working at pace.
• Able to manage multiple inbound enquiries simultaneously.
• Previous experience in a client-facing setting (sales, service, or account management).
• Comfortable handling discussions around cancellations and renewals.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

About us

Mercia Group, part of Wilmington Plc, is a leading provider of information, education and networking services. We support accountancy firms across the UK with trusted training, technical content and resources.

Here, you’ll join a forward-thinking organisation that values curiosity, collaboration and continuous development.

Join us and do Work That Means Something

At Wilmington plc, we help global customers to do business the right way providing trusted data, insight and education across the Governance, Risk and Compliance (GRC) landscape.

When you join us, you’ll enjoy hybrid working, continuous development and the opportunity to build a career that truly matters.

Whether you’re stepping into your next challenge or shaping your long-term path, you’ll be doing work with purpose.

Join us and make a real difference. Click on “APPLY” today!