Sales Development Manager

About the Role

We’re looking for a

Sales Development Manager

to take ownership of driving sales growth for a national own-brand product range. This is a fantastic opportunity to join a business with a strong footprint in the FMCG sector, where you’ll be at the forefront of shaping sales strategies, building brand advocacy, and ensuring growth across both company-owned and independent stores.The role will involve working closely with regional teams, marketing, and business development colleagues to deliver innovative trade-driving campaigns and execute plans that make a real impact in a competitive convenience market.Key Responsibilities

Develop and execute

sales development plans

across multiple regions to drive growth.Define and implement trade-driving activities such as meal deals, multi-buy offers, and value-led campaigns.Lead the

brand communications strategy , ensuring consistent tone, style, and content across all platforms.Build brand awareness and advocacy through strong engagement with internal teams, regional partners, and independent retailers.Represent the brand at trade shows and regional meetings, ensuring impactful presence and messaging.Monitor and report on

key performance metrics , identifying opportunities for improvement and driving action plans.Manage allocated budgets, including trade shows, marketing campaigns, and brand promotions.What We’re Looking For

Minimum

5 years’ experience

in FMCG roles within retail and/or supplier environmentsStrong background in

buying, selling, or category managementProven ability to influence stakeholders at multiple levelsExcellent communication, presentation, and networking skillsPassionate, driven, and able to thrive in a

matrix organisationExperience in stakeholder engagement strategies and communication planningWhat’s on Offer

Competitive salary of

£45,000Benefits packageThe opportunity to shape and influence brand growth in a high-profile roleA dynamic and collaborative working environmentAdditional Details

Seniority level: Mid-Senior levelEmployment type: Full-timeJob function: Sales and Business DevelopmentIndustries: RetailReferrals increase your chances of interviewing at Parkside Recruitment by 2xWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of ..... full job details .....