Sales Coach

Are you passionate about developing high-performing sales teams£ Do you thrive on the sales floor, coaching in the moment and helping people maximise every customer conversation£
We are supporting a growing organisation looking for an experienced Performance Coach / Sales Coach to join their outbound sales operation. This is a hands-on coaching role focused on improving sales behaviours, increasing conversion rates and helping advisors achieve their full potential.
Working closely with Sales Leadership, Operations and Team Leaders, you will play a key role in identifying performance opportunities, delivering targeted coaching and embedding a culture of continuous improvement.
This is not a traditional classroom-based training position. You will be actively involved in the day-to-day sales environment, listening to calls, providing real-time feedback and coaching advisors to become confident, consultative sales professionals.
The RoleReporting into the Sales Leadership team, you will be responsible for improving individual and team performance through structured coaching, call reviews and behavioural development.
You will use performance data, quality insights and commercial results to create coaching plans that improve sales capability, customer engagement and revenue performance.
Key Responsibilities
- Deliver regular one-to-one coaching sessions with sales advisors.
- Conduct live call listening and side-by-side coaching.
- Complete call quality reviews and provide constructive feedback.
- Coach advisors on questioning techniques, objection handling and closing skills.
- Develop consultative sales behaviours and customer engagement techniques.
- Support advisors in improving confidence, performance and consistency.
- Work closely with Team Leaders to identify development opportunities.
- Analyse performance metrics and translate insights into practical coaching.
- Deliver sales workshops, refresher sessions and behavioural training.
- Support new starter development and ongoing capability building.
- Identify trends across teams and recommend targeted improvement plans.
- Monitor coaching effectiveness through improvements in KPIs and sales results.
- Champion a positive, accountable and high-performance sales culture.
What We''re Looking ForWe are looking for someone who enjoys developing people, understands sales psychology and can coach effectively in a fast-paced commercial environment.
Ideally, you will have:
- Experience coaching within a high-volume outbound sales or contact centre environment.
- Strong knowledge of consultative selling techniques.
- Proven experience improving sales performance through coaching.
- Excellent objection handling and closing skills.
- Confidence delivering live coaching and constructive feedback.
- Strong communication, influencing and relationship-building skills.
- A motivational coaching style with the ability to inspire others.
- Experience using performance data and KPIs to drive improvement.
Desirable Experience
- B2B or B2C sales experience.
- Utilities, telecoms, financial services or regulated sales background.
- Experience working with outbound dialler environments.
- Understanding of quality frameworks and coaching methodologies.
- Experience supporting Team Leaders and Sales Managers with development plans.
What You''ll Receive
- £35,000 - £45,000 basic salary (NEG).
- Performance-related bonus scheme.
- Hybrid working.
- Career development opportunities.
- Opportunity to influence sales performance within a growing organisation.
- Supportive and collaborative working environment.
- Ongoing personal development and leadership opportunit