Sales and Marketing Manager

Sales and Marketing Manager (Maternity cover) Location: Kington, Herefordshire (On-site, with flexible/hybrid working) Salary: £30,000- £35,000 per annum Reporting to: Operations Director and Commercial Director Governance: Monthly reporting to the Board of Directors The Mission To transform a 15 acre rural site with an indoor pool into a thriving, financially sustainable sanctuary. This role is central to delivering the commercial engine that makes the mission possible. The Role Purpose To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings. The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments. Key Responsibilities 1. Revenue Generation and Lead Conversion Full House Equivalent (FHE) tracking: Manage the Breakeven Basket and deliver 103 full-site days per year Segmented value propositions: Lead and refine messaging for four core markets: Faith Schools Private Hire Wellness Midweek profit growth: Target corporate retreats and Work from Hotel style bookings to maximise midweek utilisation 2. Digital and Channel Management OTA performance management: Oversee Airbnb and Booking dot com listings for The Stables, balancing commission risk against yield Direct booking conversion: Design and implement return-stay incentives to reduce reliance on third-party platforms Content and storytelling: Champion ..... full job details .....