Sales & Marketing Director

Job Purpose:
The-Sales & Marketing Director will lead the commercial strategy for a growing waste management business, driving revenue growth, market share, and brand positioning. This role combines strategic leadership with hands-on execution across sales, marketing, and customer engagement. The successful candidate will play a key role in expanding service offerings, strengthening client relationships, and positioning the company as a leader in sustainable waste solutions.

Key Accountabilities:

Sales Leadership

• Develop and execute a high-performing sales strategy aligned with company growth objectives
• Lead, mentor, and manage the sales team to achieve and exceed revenue targets
• Identify and secure new business opportunities across commercial, industrial, and public sectors
• Build and maintain strong relationships with key clients, stakeholders, and partners
• Oversee tender submissions, contract negotiations, and pricing strategies
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Marketing Strategy

• Design and implement integrated marketing plans to enhance brand visibility and market penetration
• Oversee digital marketing, content strategy, campaigns, and lead generation initiatives
• Manage brand positioning with a focus on sustainability, compliance, and innovation
• Analyse market trends, competitor activity, and customer insights to inform strategy
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Commercial Growth & Innovation

• Identify new revenue streams, including recycling services, circular economy solutions, and consultancy
• Collaborate with operations to align service delivery with customer expectations
• Support product/service development based on market demand and regulatory changes

Performance & Reporting

• Set KPIs and track performance across sales and marketing functions
• Provide regular reporting to senior leadership on pipeline, revenue, ROI, and campaign effectiveness
• Manage budgets effectively to maximise return on investment