Retail Marketing Manager

You will have ownership for the Customer Experience for the store sales channel, playing a pivot role in managing the retail marketing strategy across store marketing in the UK and Europe.

You will lead the development and execution of impactful store marketing strategies that drive customer engagement, enhance the in store customer journey, boost footfall, and ensure the brand is consistently and effectively communicated.

Client Details

Leading retailer

Description

The Retail Marketing Manager will have ownership for the Customer Experience for the store sales channel. Playing a pivot role in managing the retail marketing strategy across visual merchandising and store marketing across 450+ stores in the UK and Europe.

Managing a team of 4, you will lead the development and execution of impactful store marketing strategies that drive customer engagement, enhance the in store customer journey, boost foot traffic, and ensure the brand is consistently and effectively communicated.

The Retail Marketing Manager is responsible for three key areas; point-of-sale (PoS) strategies, visual merchandising, local marketing.

You will work closely with the Op''s & Merchandising Directors and their direct reports on how to best optimise the customer experience in store.

Profile

To be successful, the Retail Marketing Manager should have:

- Marketing generalist experience

- Extensive retail marketing experience

- Knowledge & experience of Store Marketing & POS, Visual Merchandising & Format design

- Proven experience in retail marketing, specifically in managing PoS, visual merchandising, and localised campaigns.

- A solid understanding of customer behaviour and shopper marketing principles.

- Ability to adapt strategies for different regional markets while maintaining brand consistency.

- Strong creative eye

- People management skills

- Strategic thinker

- Planner & well organised

Job Offer

-65,000 plus benefits and hybrid/flexible working available