Research Director - Brand Health Tracking

Research Director - Brand Health Tracking

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Research Director - Brand Health Tracking

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Ipsos in the UKResearch Director - Brand Health Tracking

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Research Director - Brand Health Tracking

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Ipsos in the UKDirect message the job poster from Ipsos in the UKIn this role you''ll join the Brand and Comms team, a community of researchers whose mission is to help some of the world''s leading brands create competitive advantage with their brand strategy and advertising. Your leadership will directly contribute to your clients'' success, as well as to the growth of our team.You will be responsible for leading accounts and driving growth within our Brand Health Tracking business. This will include leading pitches, writing proposals, and owning 2 or 3 of our largest client relationships. You will build up and manage a portfolio of clients, being responsible for delivery, account retention and further account growth.Your impact will be felt by ensuring we continue to deliver exceptional work on existing accounts, delighting and winning repeat business, while also expanding our ever-growing client base.You''re a leader with a strong commercial mindset and truly embody the Ipsos Director behaviours, making a meaningful contribution to both client success and our team''s continued growth trajectory.Day to dayThese are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation , this may vary as different opportunities arise:Strategic Client Conversations:

Conduct senior-level client meetings and calls to discuss brand performance insights, strategic recommendations, and growth opportunitiesData Analysis and Insight Development:

Review brand health data, identify key trends and actionable insights, and develop strategic recommendations that drive measurable business impact for clientsPortfolio Management : Review account performance metrics, profitability analysis, and growth pipeline development, ensuring each account meets or exceeds revenue and margin targetsTeam Leadership and Development:

Lead account teams, provide coaching and guidance on analytical challenges, and conduct regular 1:1s with direct reports to drive performance and career developmentProposal Development and Pitching : Write compelling proposals for new business opportunities, develop innovative research approaches, and present to prospective clientsThis role offers hybrid working from our London office 3 days per week and the rest from home.About YouBackground:These are the areas of knowledge and expertise that matter most for this role.Extensive leadership experience

in a commercial, consulting, or market research environment with proven track record in brand tracking and brand equity researchPersonal mastery and

comprehensive understanding of brand tracking methodologies,

brand equity frameworks, and consumer insights approachesDemonstrated ability to

manage delivery of strategic brand insights

and analytics projectsProven track record of

building deep client relationships

and serving as trusted advisor to senior marketing leadershipProject

team leadership experience

managing and developing research professionals across multiple seniority levelsSkills:A good understanding of research techniques and their applications within organisationsInnovation leadership in developing new research approaches and implementing emerging technologies for brand measurementBusiness development capabilities including leading pitches, writing proposals, and coordinating new business activitiesCulture building - proven ability to establish culture of continuous learning and collaborationClear and effective written and verbal communication skills with ability to present insights to C-suite audiences and exemplify company valuesBehaviours:These are the areas of knowledge and expertise that matter most for this role.Analytical thinking - Gets to the heart of complex brand problems quickly with clear analytical thinking and data-driven decision makingFlexibility, agility and grit - Leads, decides on and initiates action while adapting quickly to changing client priorities and market conditionsCreative thinking - Strong at formulating innovative strategies and embracing new concepts that differentiate our brand tracking solutionsEmpathy and active listening - Puts people first; works effectively with individuals, teams, clients and employees to build trusted advisor relationshipsService orientation and customer service - Delivers results and meets client expectations while consistently exceeding service standardsAdditionally, please refer to Our Values for further information regarding the behavioural values that you will embody.What is in it for me?Ipsos UK offer an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.In addition to this we have a fantastic Learning and Development offer delivered through a mix of face to face, online or on-demand; you can read more by clicking here.We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.Seniority level

Seniority level DirectorEmployment type

Employment type Full-timeJob function

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