Product Marketing Manager

Product Marketing Manager - £65,000 - £75,000 - Hybrid (London) - Fintech Industry - 12-month FTCThis is a 12 month FTC - ideally looking for someone to start end of August/September A leading eCommerce Tech business are looking to continue scaling their Product Marketing function as they are developing their brand identity across multiple categories. The company has doubled in size over recent years and has recently launched in new global markets. You will be the subject matter expert on all things Product and GTM and will own the strategy and execution of the product the roadmap for all lifecycle and triggered campaigns, identifying opportunities through data and insights.Key Responsibilities:Collaborate with the wider team across product and marketing to optimise GTM strategiesDrive the brands products and track the success metricsUse qualitative and quantitative data to inform the wider team of decisionsDefine how the product is developed in the market and how the business shares the messageDeliver integrated campaigns across owned, paid, and CRM channels to drive awareness, adoption, and engagementSkills and Experience:Strong experience across the full product marketing journey (end to end)Understanding across customer insight, product development and GTM strategyIndustry experience within Fintech or regulatory industriesSkilled in qualitative and quantitative customer research, with the ability to translate insights into action. Rates depend on experience and client ..... full job details .....