Product Marketing Manager

Technical Product Marketing Manager Up to £70,000 Manchester (Hybrid) Im working on an exciting opportunity for a technically minded, commercially driven individual looking to make an impact in product marketing. You''ll be joining a software business specialising in backup, recovery and deployment solutions, helping customers understand the value of complex technology while shaping product positioning, messaging and go-to-market strategies. What will you be doing? Conducting customer and market research to identify needs, challenges and growth opportunities. Analysing competitors and identifying opportunities to differentiate products. Translating technical features into clear, compelling customer value propositions. Working closely with Product, Sales and Marketing on messaging, content and sales enablement. Supporting product launches and go-to-market initiatives. Exploring how AI and automation can improve market intelligence and product marketing activities. Who are we looking for?Someone with experience working with technical B2B products, ideally within software, IT infrastructure or a related technology environment. You might already be working in product marketing, or come from a background in presales, technical support, product management or engineering and be looking to move into a more commercially focused role. You''ll need strong communication skills, technical curiosity and the ability to connect customer challenges with commercial opportunities. ..... full job details .....