Negotiable
Product Marketing Manager - Bolton, Greater Manchester
Client:
Our client is a mission-driven organisation using benchmarking to spark innovation, collaboration, and measurable improvement across various healthcare sectors. They empower over 14,000 users with data and insights to drive strategic decision-making and service transformation. Their flagship programme supports the largest healthcare benchmarking community in the world, with additional projects across key health and care initiatives.
About the Role:
We’re looking for an experienced and commercially minded Product Marketing Manager to lead the go-to-market (GTM) strategy, launch planning, and marketing communications for their new Benchmarker software platform. This platform will be key for member engagement, retention, and growth.
Key Responsibilities:
Go-to-Market and Product Commercialisation:
Develop and deliver a full GTM strategy for the Benchmarker software.
Define positioning, messaging, and value propositions.
Collaborate on commercial materials such as pricing, pitch decks, and sales collateral.
Launch Leadership:
Manage cross-functional planning for the October 2025 launch.
Oversee project timelines, dependencies, and milestones.
Support onboarding with Programme and Development teams.
Internal Communications:
Equip teams with messaging, FAQs, and enablement materials.
Create launch playbooks and briefing resources for client-facing teams.
External Campaigns and Customer Engagement:
Lead multi-channel launch communications: email, web, social media, PR, events.
Coordinate campaign delivery with agencies or freelancers.
About You:
Proven experience in product marketing, ideally within B2B SaaS or tech-enabled services.
Strong understanding of GTM strategy, project management, and stakeholder engagement.
Excellent communication skills, both written and verbal.
Collaborative, with a commercial mindset and customer focus.
Ability to manage multiple workstreams in a fast-paced environment.
Familiarity with NHS or health sectors is a bonus but not essential.
Ready to drive change through data and innovation? Apply now to lead one of the most exciting product launches in healthcare ..... full job details .....