Product Marketing Manager

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22.08.2025Expiry Date:

06.10.2025col-wideJob Description:

?Product Marketing Manager?Manchester?Hybrid - office 2 days/weekClient:Our client is a mission-driven organisation using benchmarking to spark innovation, collaboration, and measurable improvement across various healthcare sectors. By harnessing cutting-edge technologies and building dynamic professional communities, they empower over 14,000 users with data and insight to drive strategic decision-making and service transformation. Their flagship programme supports the largest healthcare benchmarking community in the world, with additional national and bespoke benchmarking projects delivered across key health and care initiatives.Their work spans programmes focused on health system performance, prevention, and workforce wellbeing, supporting members and stakeholders to improve patient outcomes, elevate standards, and share innovations across the UK and beyond.About the Role:We’re looking for an experienced and commercially minded Product Marketing Manager to lead the go-to-market (GTM) strategy, launch planning, and marketing communications for our clients brand-new Benchmarker software. This platform will underpin their core benchmarking services and serve as a critical tool for member engagement, retention, and growth.Key Responsibilities?

Go-to-Market and Product CommercialisationDevelop and deliver a full GTM strategy for the Benchmarker softwareDefine compelling positioning, messaging, and value propositionsCollaborate on commercial materials including pricing input, pitch decks, and sales collateral?

Launch LeadershipOwn cross-functional planning for the October 2025 launchManage project timelines, dependencies, and delivery milestonesPartner with Programme and Development teams to support onboarding experience?

Internal CommunicationsEquip internal teams with the right messaging, FAQs, and enablement materialsCreate internal launch playbooks and briefing resources for client-facing teams?

External Campaigns and Customer EngagementLead launch communications across channels: email, web, social, PR, eventsOversee campaign delivery, partnering with agencies or freelancers as neededAbout YouProven experience in product marketing, ideally within B2B SaaS or tech-enabled servicesStrong grasp of GTM strategy, project management, and stakeholder engagementExcellent written and verbal communication skills with a flair for clear, engaging messagingHighly collaborative with a commercial mindset and customer-first approachComfortable leading multiple workstreams in a dynamic, fast-paced environmentFamiliarity with the NHS or health and care sector is a bonus, but not essentialReady to drive change through data and innovation?Apply now to take a leading role in one of the most exciting product launches in the healthcare insight ..... full job details .....