Product Marketing Manager

Overview

Flywire is a global payments enablement and software company delivering high-value payments across education, healthcare, travel and B2B. We have digitized payments for 3,300+ global clients across 240 countries and territories, supporting over 140 currencies. With 1000+ FlyMates across 14 offices, we continue to grow our global team.Job Description overview: Product Marketing Manager – Education (UK and EMEA) – London (hybrid).The Opportunity

Work for a global payments leader to accelerate go-to-market and product strategy for the Education vertical in the UK and EMEA. This role is for a results-driven marketer with a hands-on, customer-focused approach to shape how Flywire’s education solutions are positioned, launched, and adopted across two fast-growing regions.What You’ll Do

Create powerful positioning and messaging

Refine product positioning and ideal client profiles specific to the UK/EMEA education marketDevelop compelling, persona-based messaging and campaigns that resonate with institutional stakeholdersPartner with Sales and regional leadership to drive adoption of these strategies

Drive high-impact product launches

Collaborate with Product Management to identify and highlight impactful product updatesAct as the linchpin between Product, Marketing, Partnerships, and Sales to orchestrate launchesPackage launches with engaging messaging, collateral, and regional campaigns that maximise awareness and adoption

Empower internal teams

Build and maintain a robust library of enablement materials (sales decks, one-pagers, battlecards, competitive briefs, client-facing assets)Deliver training, webinars, and ongoing education to ensure Sales and Client Success are equipped to tell Flywire’s education story

Uncover market opportunities

Conduct research on UK/EMEA education institutions, student mobility trends, and competitive offeringsBe the regional expert on buyer personas, industry trends, and the competitive landscapeTranslate insights into actionable GTM strategies and influence the product roadmap

Qualifications

What We’re Looking For

5+ years of B2B product marketing experience, ideally in fintech, payments, SaaS, or higher education technologyProven success managing and executing product launches, including cross-functional coordinationStrong ability to craft differentiated messaging tailored to regional buyer personasDemonstrated success in sales enablement — creating content and programs that drive measurable revenue impactExperience conducting market research and competitive analysis, translating findings into actionable GTM activityExcellent written and verbal communication skills, with a track record of producing persuasive collateral, demos, and presentationsComfortable operating in a global, matrixed organisation — balancing global alignment with regional needsPreferred Qualifications

Experience working with higher education institutions in the UK/EMEA regionFamiliarity with Student Information Systems (SIS), ERPs, or payments platformsProficiency with marketing tools and systems (Salesforce, Marketo, Gong, etc.)Strong analytical skills with the ability to connect marketing activity to pipeline and revenue outcomesWhy Join Us?

At Flywire, you’ll have the freedom to innovate, the scale to make a global impact, and the support of a culture that values collaboration, curiosity, and excellence. This role gives you the opportunity to shape Flywire’s education story in the UK and EMEA — helping institutions and students connect through smarter, simpler payments.Additional Information

What We Offer:Competitive compensation, including Restricted Stock UnitsEmployee Stock Purchase Plan (ESPP)Flying Start - Our immersive Global Induction ProgramDynamic and Global TeamWellbeing Programs (Mental Health, Wellness)Be a meaningful part of our success — every FlyMate makes an impactCompetitive time off including FlyBetter Days to volunteer in a cause you believe inDigital Disconnect DaysGreat Talent and Development ProgramsFlywire is an equal opportunity employer. With over 30 nationalities across 12 offices, diversity and inclusion are core to our people agenda.Seniority level : Mid-Senior levelEmployment type : Full-timeJob function : ..... full job details .....