Negotiable
OverviewProduct Marketing Manager
Team
– Marketing
Location
– Cambridge, UK
Contract
– Permanent, Full-Time
About CGDMaking Sustainable Power Electronics Possible
Cambridge GaN Devices (CGD) is a fabless semiconductor company and a spin-out of the University of Cambridge that develops energy-efficient GaN-based power devices to make greener electronics possible.
The global power semiconductor market is expected to exceed $50BN. CGD has secured multiple investments and projects funded by iUK, BEIS and EU (Penta). The team combines technical and commercial expertise to support early market traction of CGD’s proprietary technology.
Bringing Innovation into Everyday Life
The environmental need for solutions to address energy consumption and CO2 emissions inspires CGD to contribute to society with energy-efficient power solutions. The company focuses on pushing the limits of GaN properties and developing green solutions for everyday electronics while respecting natural resources and supporting a sustainable future.
Why Work for CGDWe Champion Commitment, Celebrate Empowerment, and Reward the Brave.
We seek change-makers who are passionate about power semiconductors and willing to explore unconventional approaches to meet the company’s green agenda. CGD offers an empowering, values-driven culture with opportunities for professional growth in a relaxed yet productive environment.
If you are excited by innovation, challenge, and growth, and want to join a friendly, game-changing company, we want to hear from you.
The OpportunityThis is an opportunity to strengthen CGD’s product marketing function. The Product Marketing Manager will be a key link between Engineering, Business Development, Sales and Customers. You will manage a compelling portfolio of innovative 650 V GaN transistors for power supplies, chargers and adapters, and other consumer, industrial and automotive applications.
You will define strong product positioning and robust go-to-market plans that articulate the value proposition for the markets CGD operates in. You will conduct market research (quantitative and qualitative) and share insights with the wider team. You will define target audiences and buyer personas, providing content and collateral to support Business Development and Sales at different stages of the buyer journey.
Main Responsibilities
Manage the 650 V GaN power transistors and ICs portfolio on a worldwide basis
Share/align revenue targets with the business development team and with the sales organisation
Initiate new product development by building business cases and identifying market opportunities for targeted markets (Consumer, Industrial, Automotive)
Product positioning – define how to position each product family with respect to competitors
Understand and analyse the competitive landscape, lead benchmarking, own competitor and market analysis, coordinating with the AE team
Work with the CMO on product roadmaps
Support Business Development on building relationships with potential customers and partners
Support Sales on building specific account penetration plans
Conceive and lead effective Go-To-Market strategies with Marcomms and external partners to generate collateral
Lead new product introductions, define event strategy and lead messaging at exhibitions and tradeshows
Lead or co-lead marketing campaigns and collaborate with digital marketing and partner agencies
Essential
Demonstrable industry experience in product marketing and/or product management
Understanding of marketing funnel and customer journey needs
High-level technical understanding of power semiconductors and main power converters/systems
Good knowledge of TAM/SAM/SOM and KPIs
Proven customer interaction skills
Comfortable working across functions with technical and commercial teams
Experience creating collateral and presentations to support Sales
Experience of product launches, preferably for power semiconductors
Good communicator and able to influence others with data-driven decisions
Pro-active and people-oriented attitude
Willingness to travel
Desirable
Experience with industrial and automotive supply chains is a plus
Strong analytical skills
Background in technical marketing
Knowledge of GaN and SiC technologies
Ability to use social media channels for marketing campaigns
Knowledge of Chinese language is a plus
Benefits
Excellent salary
Share options scheme available
Pension scheme (6% Company contribution)
Life Assurance (3x Salary)
BUPA Private Medical Insurance
BUPA Cash Plan (Level 3)
Flexible working options (location and times)
Annual leave allowance of 33 days (including bank holidays)
Training and development
Electric Car Scheme
Cycle to work scheme
IP bonus scheme
Involvement in collaborative projects and a grants with University of Cambridge and other partners
Recruitment referral bonus
Regular social events including company lunches, annual summer party, Christmas party, team building and wellbeing activities
We believe in equal opportunitiesIt takes a diverse and inclusive community of passionate, talented and committed people to build a system to shape the future of power electronics.
We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees. We aspire to have a diverse workforce because diversity enables better business outcomes. From application to interview, we place inclusion at the heart of all we do.
We are well set up for collaborative hybrid working, with some team members in the UK office and some working from home in the UK and other cities in Europe and ..... full job details .....
Negotiable