Product Marketing Manager

Product Marketing ManagerWe''re working with a growing, B2B SaaS business that helps organisations manage information security, data privacy, AI governance and operational compliance.As the business expands internationally and develops its platform, it is looking for a Product Marketing Manager to take ownership of how its products are positioned, communicated and launched.This is a broad, hands-on role for someone who can combine strategic thinking with practical delivery. You''ll help evolve the company''s market narrative beyond certification software, positioning it as a wider platform for continuous governance, compliance and business resilience.The roleWorking across Product, Marketing, Sales and Customer Success, you will:Develop clear and differentiated product positioning and messagingTranslate complex capabilities into compelling customer outcomesHelp define and refine ideal customer profiles, market segments and vertical propositionsUse customer, market and competitor insight to shape go-to-market strategyIdentify which product developments require a formal launch and define the appropriate approachPlan and coordinate product launches across multiple teamsCreate messaging frameworks, launch content and sales enablement materialsGive Sales clear, commercially useful ways to communicate product value and competitive differentiationMeasure the impact of launches using adoption data, customer feedback and market responseUse AI tools to improve research, analysis, ..... full job details .....