Product Marketing Manager - Automation, Digital and Learning

Overview

The Product Marketing Manager - Automation, Digital and Learning (ADL) is responsible for the development and execution of targeted marketing growth strategies for the ADL portfolio, a -$10M business, within Cytiva, a Danaher operating company.Key Responsibilities

Marketing strategy and planning: Develop and implement the annual marketing growth plan for the ADL business unit, aligning with broader organizational goals.Campaign development: Design and execute targeted, omnichannel marketing campaigns to increase brand awareness, generate qualified leads, and drive pipeline growth across key segments.Content creation and sales enablement: Collaborate with product management, sales, creative agencies, and Marcom to create compelling, persona-driven messaging and sales tools—including case studies, digital assets, and value propositions. Lead go-to-market efforts for new product launches as part of Launch Excellence.Cross-functional collaboration: Work with product, sales, and global/regional marketing teams to ensure consistent messaging across channels. Serve as the subject matter expert for ADL portfolio-specific new product introductions (NPIs).Market and competitive intelligence: Conduct voice-of-customer (VOC) research, monitor industry trends, and analyze the competitive landscape to inform strategy and refine product positioning.Essential Requirements

Bachelor’s degree in Life Sciences, business, or a related field (MBA preferred).5 years’ experience in marketing/product management/sales/marketing communications with a strong understanding of the Life Sciences and/or the Biopharma industry.Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.Strong leadership, communication and collaboration and project management skills with proven ability to drive and manage initiatives in a matrixed environment.Strong business acumen, financial, organizational and relationship-building skills.Travel, Vehicle and Environment Requirements

Ability to travel globally 10% for external customer-facing meetings and internal Kaizen workshops.Preferred Experience

Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.Cytiva, a Danaher operating company, offers a broad array of comprehensive benefit programs. We look forward to your ..... full job details .....