Product Marketing Manager

My client is a well-established global SaaS enterprise with a robust market footprint. Following an internal advancement, they''re searching for a skilled Product Marketing Manager to develop compelling cross-channel campaigns with demonstrable experience in a product-focused marketing environment. The ideal candidate will show strength in sales enablement, value proposition development, identifying sales cycle gaps, and partnering with sales teams to address them - all for their cutting-edge B2B platform-as-a-service offering to enhance workplace experience within large corporations.Location: Hybrid working, attending 2 days per week in their offices near Hemel HempsteadAS PRODUCT MARKETING MANAGER YOUR RESPONSIBILITIES WILL INCLUDE: Building compelling product propositions and optimising product websites to drive conversionStrong focus on most aspects of Product Marketing, except for the product roadmap. Developing sales enablement materials and strategies to help close deals effectivelyIdentifying engagement gaps during customer onboarding and spotting partnership opportunitiesCreating assets for paid media channels and coordinating product collateral for sales teamsManaging social media presence, supporting events, and developing client case studiesAnalysing performance metrics across marketing channels to optimise campaign effectiveness THE IDEAL PRODUCT MARKETING MANAGER WILL HAVE THE FOLLOWING: Minimum 4 years of marketing experience in B2B2C or B2B environments ..... full job details .....
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