Product Brand Manager

Product Brand Manager Working Pattern: Monday Friday, with flexibility occasionally required to support key launches and business priorities. Location: Leicester-based office, LE3 8JR, with hybrid working (typically 3 days on site per week) The role The Product Brand Manager plays a critical role in shaping and delivering Jason s Sourdough product agenda, ensuring the range continues to grow in a way that is consumer led, commercially robust and true to the brand. Reporting into the Head of Marketing, this role is responsible for owning the product lifecycle end to end from insight-led innovation and renovation, through launch planning and execution, to ongoing optimisation and commercial performance. This role blends strategic thinking with hands on delivery. It requires a strong understanding of consumers and shoppers, the ability to turn insight into clear product propositions, and the commercial acumen to build compelling selling stories for customers while having a clear understanding of product PandL contribution. Working closely with NPD, Category, Sales, Operations and external agency partners, the Brand Manager will help ensure Jason s products continue to stand out on shelf, perform in-market and strengthen the long-term brand. This is a role for an FMCG Product Brand Manager who is excited by building brands through product excellence, thrives in a fast-moving challenger environment, and is ready to take ownership of meaningful projects with real commercial ..... full job details .....