PPC Specialist

PPC Specialist

£30,000 – £35,000 P/A

Chandlers Ford

Full Time | Office Based | Permanent

TS Group is a growing group of businesses with a strong presence in the UK and the GCC. We operate across process equipment, healthcare solutions, recruitment, and online sales, supporting a wide range of sectors. 

As the group’s goals continue to grow, we are seeking a PPC Specialist to manage, optimise and report on existing Google Ad campaigns as well as plan, research and launch new campaigns. There are a variety of businesses within the group, this PPC Specialist will need experience in running campaigns for eCommerce and B2B Businesses.

In return, the salary on offer is a basic between £30,000 – £35,000 P/A depending on experience, as well as various company benefits including 25 days plus bank holidays annual leave, pension, free parking and bi-annual company social events!

This is a full time, permanent role working Monday to Thursday 8.30am - 5pm & 8.30am - 4.30pm Friday.

The PPC Specialists responsibilities would include:

• Campaign Planning, Strategy, & Launch – Conduct extensive keyword research and study competitors’ strategies.
• Campaign Management – Oversee and Optimise existing campaigns to ensure they are performing effectively
• Performance Analysis - Tracking KPI’s, analysing campaign data and using it to provide insights and suggestions for improvement
• Budget Management – Allocating ad budgets to maximise return on investment
• Tracking – Set up effective tracking tags to collect important click/conversion data
• Stay Updated – Keep up-to-date with the latest trends, best practices and platform updates within PPC.

Experience:

• Experience running/optimising campaigns independently
• Strong written and verbal communication skills
• Proven experience in growing sales and generating leads with PPC
• Improved ad performance for eCommerce and B2B businesses.
• Confident in handling large budgets for multiple businesses
• Experience with A/B testing and using analytical data to make informed decisions

 Desirable Skills

• Experience using Ahrefs/SEMRush for keyword research
• Familiar with Salesforce/Pardot
• Experience with LinkedIn & Meta Ads
• Able to use Google Analytics
• Understanding of landing page optimisation