PPC Senior Executive

PPC Senior Executive Available3 days per week - Manchester BasedMust have RTW in the UK to applyThe JobStrategy - be aware of, feed into and support the implementation of overarching channel strategyPlanning - produce media plans with data driven selections, forecasts, and clear rationales aligned with client objectivesActivation - support campaign set ups across search buying platforms, following agency QA processes to ensure accuracy and timely deliveryCreative - Support the coordination and trafficking of ad creative and content, ensuring compliance with platform specs and brand guidelines.Analysis - regularly monitor campaigns and analyse data to monitor pacing, identify trends and create actionable insightOptimisation - own daily end to end in-platform checks and optimisationsReporting -produce performance reports with commentary highlighting actionable insights and recommendationsPresentations - feed into response to briefs, post campaign analysis and new opportunity proposalsYouDemonstrable experience planning and activating PPC campaigns in an agency environmentClear grasp of channel fundamentals and best practices with a sound theoretical understanding of wider performance media channelsHands on experience across other major biddable ad buying platforms such as Meta, Microsoft, Amazon is desired but not essentialExcellent verbal and written communication skills to effectively articulate and present to a wide range of stakeholdersAn analytical mind, able to work with ..... full job details .....