PPC

PPC Manager based in Birmingham City Centre. This role offers hybrid opportunity with 1 working from home day, Client Details My client is a successful marketing agency specialising in supporting SMEs based in Birmingham city centre looking for a PPC Manager. Description Manage and optimise PPC campaigns across various platforms, ensuring performance aligns with client objectives. Conduct keyword research and create effective ad copy to maximise click-through rates and conversions. Monitor campaign performance, analysing data to identify trends and make data-driven decisions. Develop and implement A/B testing strategies to enhance campaign effectiveness. Provide regular performance reports and insights to clients, focusing on key metrics and ROI. Collaborate with internal teams to align campaigns with broader marketing strategies. Stay updated on PPC trends and platform updates to apply best practices. Manage budgets effectively and ensure campaigns deliver within allocated spend. Profile Strong experience managing and optimising PPC campaigns. Knowledge of Adwords, Microsoft Ads, Paid social channels are largely Meta and Linkedin(not tik tok and insta). Excellent analytical skills and the ability to interpret data effectively. Knowledge of keyword research tools and techniques. Experience in A/B testing and campaign performance improvement. Strong communication skills for client reporting and collaboration with teams. An understanding of the media and agency industry. ..... full job details .....