Job Title: PPC and Paid Social Media Marketing Executive Location: City of London Hybrid: 4 days in, 1 day from home! Contract Details: Permanent, Full Time Salary: 30,000 - 35,000 Benefits and Perks:28 days annual leave + BHs, pension scheme, annual staff conference, Summer and Christmas parties, cycle to work scheme About Our Client: Join a growing and leading global organisation who operate within the training space, offering clients practical strategies to reduce risk, build positive relationships, and foster more supportive environments within the education field. Award winning and ever progressing, this is an exciting time to be joining the business in this brand new role! Responsibilities:Plan, create, and execute B2B PPC campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn to support sales and lead generation initiativesContinuously monitor, analyse, and optimise campaigns to maximise ROI, improve conversion rates, and reduce cost-per-click (CPC)Conduct keyword research, A/B testing, and performance analysis to enhance campaign efficiencyWrite and test engaging ad copy to improve click-through and conversion ratesEnsure that ad creatives, landing pages, and messaging align with regional content and campaign strategiesImplement and manage conversion tracking using Google Analytics (GA4), Google Tag Manager, and Meta Business SuiteUtilise attribution models and performance metrics to measure campaign effectiveness and optimise for improved ..... full job details .....