Performance Marketing Specialist

CRM Marketing Specialist - Drive Customer Growth Across Europe Our client, a globally recognised digital payments and technology organisation, is transforming how millions of consumers interact with financial services. As they continue to expand across European markets, they are looking for a CRM Marketing Specialist to help shape and optimise customer experiences throughout the entire life cycle. Why This Opportunity? This is your chance to work on sophisticated customer engagement programmes that reach millions of users across Europe. You''ll play a key role in designing and optimising automated customer journeys that drive adoption, retention, loyalty, and long-term growth. You''ll gain exposure to cutting-edge life cycle marketing strategies, customer journey orchestration, loyalty programmes, referral initiatives, and next-best-action personalisation. What You''ll Be Doing Develop and optimise always-on customer engagement campaigns across email, app, web, and onsite channels. Create personalised customer journeys that drive engagement, product adoption, retention, and loyalty. Segment audiences and utilise customer insights to deliver highly relevant communications. Analyse campaign performance and customer behaviour to identify opportunities for optimisation. Collaborate with Product Marketing, Analytics, Operations, Finance, and Legal teams to deliver seamless customer experiences. Support the development of rewards, loyalty, referral, and incentive programmes. Use ..... full job details .....