Performance Marketing Manager

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing teamOverview

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine—profitably scale high-intent demand across

Google Ads, Microsoft/Bing Ads, and Meta , while expanding into/experimenting with

Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on

pipeline and CAC .What you’ll own

Paid Ad Platforms:

Build a quarterly

channel mix and budget plan

tied to CAC, payback, and pipeline targets; stage tests for new networks.Google Ads and Bing:

Search, PMax, Brand and Non-Brand separation, sitelinks/callouts, conversion attribution optimization.Meta:

Conversion/lead gen, creative iteration, testing, audience stacks and exclusions, offline conversions.All other

paid ads, including testing, optimization, and scaling

Measurement and Optimization:

Own

tracking and data hygiene

with GTM/GA4 + offline conversions to CRM (Deal Created/Won).Daily optimization on

CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe ; use

incrementality tests

(geo/cellular holdouts where applicable).Build

dashboards

(StatCounter/Sheets/BigQuery) and weekly “what moved/what’s next” stand-ups.

Creative and Landing Experiences

Brief and QA

ad creative

(copy/static/video) and

landing experiences

with Design, Copy, and CRO; ensure

ad-to-landing relevance

to lift Quality Score and conversion.Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.

Lead Quality and Sales Sync

Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).

What success looks like (6–12 months)

- -2x increase of

Deals created from paid

at flat or improved CAC.Quality lift:

+10–20% improvement in

Lead to Deal

rate from paid via targeting, messaging, and landing alignment.Scaled testing system:

4–8 meaningful experiments/month; winner rollout playbooks.Channel expansion:

At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.Day-to-day responsibilities

Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.Build and refresh

keyword portfolios , RSA assets, and custom intent/lookalike audiences.Design and read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.Maintain and improve conversion tracking (web and offline).Study and publish weekly reports with

insights, actions, and expected impact .Requirements

5–8+ years

running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).Deep expertise in

Google Ads

(Search/PMax) and

Bing ; strong practitioner on

Meta .Proven record of turning paid traffic into

pipeline and revenue , not just MQLs.Comfortable with

data : queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).Hands-on with

GTM/GA4 , offline conversion uploads, HubSpot/Salesforce (or similar).Data-driven mindset, results-oriented, and able to meet high expectationsStrong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.Excellent prioritization, communication, and ownership in our fast-moving environment.Nice to have

Experience with

Taboola/Outbrain ,

MNTN/CTV ,

Reddit , and programmatic pilots.Basic SQL or BigQuery; script/Rule automation; budget pacing tools.Experience running

incrementality/geo holdout tests .KPIs you’ll be measured on

Deals created from paid

and

pipeline $

(primary)Blended CAC / CPA per DealLead?Deal and Deal?Won rates by channel/campaignNon-brand share of pipeline;

Quality Score

and

CPL

for top ad groupsTesting velocity and % of tests that ship to 100%Your first 30/60/90

30 days:

Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking and offline conversions. Publish the

Quarterly Test Plan .60 days:

Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.90 days:

Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.£70,000 - £90,000 a year- Competitive salary- Performance-based bonuses- Software for Upskilling and Productivity- Remote-first culture- Work from anywhere in the world- Paid Time Off- Health Insurance- High autonomy, low bureaucracy- Fast-track to leadership for high performers- Direct access to founding team- High visibility, autonomy and ..... full job details .....